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Moxie Star creates customized public relation programs that position our clients in the marketplace and help establish their identity among key audiences. We work with our clients to implement publicity strategies and tactics that take advantage of opportunities in the entertainment field. Some of the services we provide include:
Press Releases / News Briefs
Write and dispense press releases/news briefs to local and national media (print, broadcast and online).
CD Reviews
Solicit album reviews in regional, national and international media (print and online).
Interviews / Features
Solicit interviews and feature spots/stories in regional, national and international media (print and online).
Internet Promotion
Organize online contests, seek internet radio play and promote key messages on MySpace.com, message boards, etc.
Press Kits
Write and lay out bios and fact sheets for press kits.
Tour Press
Work with local media to generate publicity for select tour dates.
CD Release Campaigns
Coordinate CD reviews, interviews/features and internet promotion around an album release.
Media Appearances
Assist in setting up radio and television appearances, as well as other promotional gigs.
Special Events
Promote local or regional CD release parties and other special events.
Music Licensing
Pursue film, television and advertising placement opportunities from music supervisors.
Media Buying Research, compare and purchase advertising in targeted media (print and online).
Copywriting
Write copy for advertisements, e-newsletters, web content, etc.
Result Reporting
Follow up with press contacts and provide a detailed report to the client.
Artist Consulting
Talk with clients and offer professional advice on their music, imaging and career direction, as well as their promotion/marketing strategy. |
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